The Infotainment Shift: A Roadmap for Small Businesses

Gary Pageau of the Dead Pixels Society talks with David Van Beekum, the brain behind Tweva, a social TV network designed for small businesses. Imagine your local bulletin board transforming into a digital haven where businesses and influencers collaborate to showcase hyper-local content. That’s what Tweva brings to the table. Van Beekum navigates us through this concept, highlighting how it breaks down traditional advertising barriers and connects small businesses to their customers in unique and engaging ways.

On the journey of exploring the power of social TV, Van Beekum shares his insights on how small business owners can wield the power of different platforms and influencers to their advantage. He talks about the shift from conventional ads to infotainment – a blend of information and entertainment, and how digital technology facilitates the path to wider audiences. This episode is a roadmap for small businesses stepping into a new era of content creation and audience engagement. Stay tuned for this riveting conversation that unravels the potential of social TV for small businesses.

Van Beekum elaborates on the many benefits of social TV for small businesses. One such benefit is the ability to passively advertise, which can reach larger audiences than traditional TV ads. Tweva’s platform also supports small businesses venturing into content creation for the first time, eliminating the common challenges they face in this area.

As the conversation progresses, we delve into the complex landscape of content creation for local businesses. Van Beekum shares his insights on how small business owners can leverage various platforms and influencers to their advantage. He also highlights the shift from conventional ads to infotainment, a blend of information and entertainment that resonates with today’s digital-savvy consumers.

The concept of infotainment is a major game-changer in the digital advertising arena. Unlike traditional advertising that relies on hard sell techniques, infotainment uses entertaining content to subtly convey a business message. This strategy not only keeps audiences engaged but also fosters a deeper connection with the brand.

Van Beekum also sheds light on how digital technology facilitates the path to wider audiences. With Tweva, small businesses can easily reach their local community and beyond, all while providing relevant and engaging content.

The podcast episode wraps up with a focus on Tweeva’s mission to support local businesses. It explores the distinctions between ads and infotainment, the benefits of creating local content, and the importance of utilizing digital technology to reach a larger audience.

In today’s digital era, audience engagement is a critical factor in a business’s success. As such, the rise of platforms like Tweva presents an exciting opportunity for small businesses to tap into. This episode serves as a roadmap for small businesses venturing into this new era of content creation and audience engagement. It is a testament to the power and potential of social TV in transforming small businesses’ advertising strategies.